答案在The Economist September 10th 2022 Business “The beauty business — Wrinkle treatment”这篇文章倒数第二、三段可以找到。
on the spur of the moment（决定、行动等）一时冲动的，心血来潮的
We just jumped in a car on the spur of the moment and drove to the seaside.我们一时心血来潮，立刻跳上汽车向海边开去。
Bricks-and-mortar shops where many purchases, particularly of make-up, are spur-of-the-moment, remain critical to the beauty business. Most Americans still buy their cosmetics from Walmart. Chemists such as Walgreens and CVS also maintain a large market share. Around 90% of Uoma Beauty’s sales are through retail partners, says Ms Chuter. In July Glossier stepped away from an exclusively direct-to-consumer approach by agreeing to sell some of its make-up through Sephora (which is owned by LVMH).
Big-beauty bosses are no doubt watching all this with glee. The upstarts’ problems have highlighted the incumbents’ abiding advantages: greater scale, sturdier supply chains and robust distribution networks. They also boast more resources to funnel into research and development (and not just chemistry labs: L’Oréal runs thriving tech incubators in America, France and Japan) or into acquisitions.